Songmasters and the Songwriters Hall of Fame joined forces in 2010 to recognize and support the next generation of musical greats. Songmasters created and annually endows the Holly Prize, a tribute to the legacy of Buddy Holly, a Songwriters Hall of Fame inductee. The Holly Prize is administered and juried annually by SongHall with nominations made by the music societies, BMI, ASCAP, and SESAC.

2019Adia Victoria

A Nashville-based singer/songwriter who spins dark-hued tales of life in the Deep South, Adia Victoria has earned critical acclaim for her indie blues following the release of her Atlantic-issued debut Beyond the Bloodhounds. Victoria took breaks from touring to issue a French-sung EP and another of classic blues covers before recording her 2019 follow-up, Silences, with producer Aaron Dessner. Hear now

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2018Sylvan Esso

A collaboration between singer/songwriter Amelia Meath and electronic producer Nick Sanborn, the Durham, North Carolina duo of Sylvan Esso craft evocative yet elusive electro rock-folk-pop confections that encompass the best parts of both artists. Famously known for their release of Radio, they landed a Best Dance/Electronic Album Grammy nomination in 2017 for their sophomore long-player, What Now. Hear now

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2017Katie Pruitt

With her powerful voice and strong narrative, Nashville singer/songwriter Katie Pruitt fuses rock grit with folk-driven storytelling, touching on themes like religion and mental health. Known for her dynamic live shows and emotionally direct writing style, she earned critical acclaim for her 2018 OurVinyl Live EP. She signed with Rounder to release her 2020 debut album, Expectations. Hear now

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2016Shun Ng

Shun Ng is an extraordinarily skilled and creative American fingerstyle guitarist, singer and songwriter known for his flamboyant guitar style and energetic performances. He is a Boston Music Award winner in addition to the Songmasters/ Songwriters Hall of Fame ‘Holly Prize’. Hear now

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2015Jenny O.

An indie singer/songwriter with a warm, wispy voice and a knack for hooky indie pop with a retro flair, Jenny O. found success with her first EP,Home, which began her licensing her trascks for TV. Since then she has had several acclaimed full-length releases –Peace & Information (2017), Work (2018), and most recently New Truth(2020) – which she recorded after losing hearing in one ear. Jenny also has recorded backing vocals for Father John Misty, Bonnie “Prince” Billy, and Richard Edwards, just to name a few. Hear now

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2014Jack Skuller

Jack Skuller is an engaging singer-songwriter and vocal lead singer of indie rock band the Skullers. When he was just 14 years old, Jack Skuller’s debut single “Love Is A Drum,” produced by Daniel Rey (Ramones) was released by indie label Bar/None. Skuller is making a new debut in music through his latest project, The Skullers. Channeling a powerful blend of blues-soaked modern rock with a rockabilly soul, the band has released a new EP, Meet The Skullers, produced by GRAMMY nominated Joel Hamilton (Highly Suspect). Hear now

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2013Ben Howard

Ben Howard is a mercurial British singer/songwriter who rose to prominence — alongside contemporaries like Benjamin Francis Leftwich and James Vincent McMorrow — on the basis of his 2011 LP, Every Kingdom. His soulful croon and deft guitar work initially drew inspiration from the 1970s British folk scene, but later works like 2014’s I Forget Where We Were, 2018’s Noonday Dream, and 2021’s Collections from the Whiteout utilized more contemporary pop and, in turn, experimental touches. Hear now

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2012Emily King

Emily King is a multi-Grammy-nominated artist with pop, indie and soul influences that she hones with carefully crafted performances. After her first release, East Side Story, this singer-songwriter and performer experienced a period of creative change from slick R&B to a more sophisticated indie/soul sound, first manifested on her self-released album, 2015’s acclaimed The Switch. A later deal with ATO Records continued to showcase her mix of elegant popcraft and deeply nuanced arrangements, as heard on Scenery, released in 2018, including stand out “Remind Me.” King has performed on The Daily Show with Trevor Noah, Conan, Prairie Home Companion, and toured with Alabama Shakes. Hear Emily now:

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2011Kendra Morris

Kendra Morris is a Florida-born soul singer-songwriter based in New York City, originally from St. Petersburg, Florida. Morris took to recording songs on her own, and she self-released a pair of EPs: This Won’t Hurt a Bit (2007) and Milk and Cookies Never Lie (2008). A self-titled EP (2010) was recorded with producer and multi-instrumentalist Jeremy Page (of That Handsome Devil). After touring with legendary guitarist Dennis Coffey and releasing a series of singles — including “Concrete Waves,” which was remixed by DJ Premier — Morris released the album Banshee (2012) on Wax Poetics. In 2013, Morris returned with the covers album Mockingbird. On June 17, 2016 Kendra released her third album, titled Babble. Hear Kendra now:

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2010Gigi Rowe (Laura Warshauer)

Gigi Rowe is an emerging pop singer based out of Miami. A self-proclaimed “glamorous runaway,” with her bold style and adventurous attitude. Inspired by early Madonna, Cyndi Lauper and Annie Lennox, Gigi puts a modern twist on classic dance pop with her infectious tunes. Having already been featured in Just Dance 2017, Gigi ‘s brand news single “Got That” will be featured in Just Dance 2018 alongside tracks from Katy Perry, Ariana Grande, Bebe Rexha, and more. Hear Gigi now:

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