Building A New Demographic
![](https://songmasters.org/wp-content/uploads/2017/12/soccer_boys_outside-greyscale-copy.jpg)
A venerable NY Bank had a client base in which 90% were 65 years and up. Songmasters job: to attract 25-45 years olds.
A venerable NY Bank had a client base in which 90% were 65 years and up. Songmasters job: to attract 25-45 years olds.